divendres, de juny 01, 2007

... propera al límit ...

Visions de nit, a la zona propera al límit nord-est de la ciutat.

'I want to stay as close to the edge as I can without going over. Out on the edge you see all kind of things you can’t see from the center. (...) The edge gives us a special attitude (...) The edge is exciting and risky and extreme. Great ideas can come from anywhere, but most of them turn up on the edge. (...) When species change, it almost always occurs fisrt at the fringes. Here the population is most sparse and the orthodoxies of the center are weakest. Her you can flourish isolated from formula and rules, free from the corrosive belief that everything great has already been done.'

Fragments de Lovemarks, d’algun directiu d’una de les més prestigioses empreses de publicitat i comunicació mundial.

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